Context :

La nuit des musées de Bordeaux is an annual event that highlights Bordeaux's cultural institutions by creating an immersive nighttime experience accessible to the general public. On this special night, partner museums remain open all night long. The goal is to design a strong and original communication campaign and to discover these spaces in a whole new light.

Theme :

What is perceived through light

The idea is to explore the invisible, the intangible, the sensory - forms of art or emotion that can only be experienced under specific conditions, such as at night or under a particular kind of light.