Bridgerton x La maison du chocolat Paris

For this fictional project, we were asked to work on a co-branding strategy, combining an existing brand with the visual universe of a film or a TV series.

Objectives :

Create a strong new product identity inspired by the values and aesthetic of both the film (or series) and the product.

Develop its packaging by integrating visual codes from the series while respecting the product’s commercial and functional requirements.

Project in collaboration with James Maugey.