To mark the launch of their new IPA, Brasserie Mira wanted to create a new label that would stay true to the brand’s identity while remaining consistent with the products already available in stores.

As an apprentice within the brewery, I had the opportunity to handle the complete creation of this new label, from the illustration to the integration of the mandatory information.

I chose to illustrate a woman wearing a hat made of passion fruit flowers. This visual references the beer’s flavors while also reflecting Mira’s slightly offbeat visual identity.

The warm colors help the bottle stand out on the shelves while adding a comforting and inviting feel to the overall design.

Photos: Salomé Dechaud